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About Us

Assaha International Group

Our History

We are Assaha group, founder of the traditional Assaha Village built in lebanon in 2002 on the airport main road of  Rafic Al Hariri International Airport. Our Saha consists of all typical functions of a traditional Lebanese village built into a historical architecture but used in modern ways. The services our Saha offers are as follows :

   1- A five star hotel offering rooms of different styles depending on the demands of our visitors; 50 rooms designed using oriental and other styles, and 26 rooms are standard.

    2- Lebanese-cuisine restaurants

    3- Multi-purpose halls prepared with the latest technology

    4- A Butchery

    5- A Snack

    6- A Wellness club

    7- An Antique market

    8- A traditional museum

Assaha branches are located in Lebanon, Qatar, Sudan, London, Kuwait, and soon will be available in Iraq as well. All  the branches follow the franchise rules and regulations.


A.I.G Group
1. The Lebanese Arab Company For Touristic Services - Lebanon

2. Arab American Company S.A.L. - Qatar

3. Al Rawasi For Development Co. Ltd - Sudan

4. La Concordia Ltd - London

5. Solitaire Development - London

6. Assaha Lebanese Village for Restaurants Management - Kuwait


Concept

Abu Ahmed is an Arab traveler who decided to carry in his memory a dear picture of his village with its beautiful stones while travelling the world. Abu Ahmad’s determination prevented him from resting or relaxing before raising his life motto: “With love and nostalgia, the village can invade the city”. After the establishment of Assaha village in Lebanon, Kuwait, Qatar and Sudan, this charming Lebanese traditional village entered the European world and settled in the heart of the British capital, as a great witness to the Arabic and Islamic civilizations, which are deeply rooted in history and constitute a rich heritage loaded with our ancestors’ stories. Definitely, Assaha translated the pages of history through creating dazzling architectural spaces reflecting the real image of the traditional Lebanese village.    

Like many Lebanese farmers, Abu Ahmed carries a basket filled with abundant crops coming from Lebanese villages. But more importantly, Abu Ahmed’s basket is loaded with fruits of love, grains of nostalgia and an abundance of perfumes and fragrances that affect the entire world and demonstrate the important role of the civilizations, traditions and lifestyles provided by Assaha village.


Vision
Assaha, the Lebanese traditional village, aspires to look up to innovation and development. It also aims at consolidating its standards and confirming its Brand Identity without impinging the authenticity that is highly tied to the ancient heritage and creative human civilizations.


Message
Assaha, the Lebanese traditional village, offers the charming, civilized and ancient side of heritage, which contributes to the confirmation of our identity, authenticity and affiliation, through the revival of heritage and its engagement in the architectural spaces suiting this epoch’s demands. Assaha thus aims at securing the societal need for touristic, caring and familial institutions that involve distinctive services and products characterized by fidelity, security and fineness.


Policy
Assaha, the Lebanese traditional village, provides administrative and hotel services that conform to the Quality Management System ISO 9001-2008 in all Assaha’s amenities. Assaha also offers Lebanese and International food which obeys the standards of health and food safety determined by the ISO22000-2005 system in accordance with the specifications given by Libnor and hotel services.  Furthermore, Assaha takes into consideration the application of the institution’s message that calls for familial tourism and securing the customers’ need for fresh and safe food products, in order to earn the customers’ satisfaction and trust. 


Goals

-Mirror our culture, traditions and customs in accordance with this epoch’s demands, and in ways that portray the humanitarian aspect of Mankind with his morals and culture.

-Provide a great amount of job opportunities in diverse fields to support the civil society’s demands and provide them with ways of dignified living in their families. 

-Secure the demanded services and products with the best quality and price.

-Create distingue and distinct development and investment institutions that foreshadow the true value and productivity of the society.

- Conform to the standards of performance quality on all scales.

-Revive ancient heritage and translate it in architectural spaces.

-Apply the theory of architectural cycling which conveys the concept of cycling the traditional aspects and employing them in the architecture field, knowing that the same applies for ecological, smart, green and sustainable constructions.


Strategies

•    Reach the best level of conformity to the international standards, through maintaining both systems ISO 9001:2008 and ISO 22000:2005 and applying the international system of OHSAS 18001.

•      Join national and international organizations specializing in the Franchise System AFA/BFA/LFA.

•      Modernize and enhance our Brand Identity in order to picture the international identity of Assaha within an adequate frame because this identity reflects a general and prompt visualization of Assaha with its vision, message, policy and goals, which will hence provide Assaha with protection, consolidation of the legitimate spirit of competition, preservation of Assaha’s reputation and popularity. Additionally, Assaha would be able to deliver its message more clearly to its customers, leaving a trace in their minds, a trace that will develop into an emotional bond that will give birth to trust and loyalty within them. 

•       Promote Assaha globally, in Lebanon and internationally.

 


Standards

•     Translate humanitarian, moral and social values in the domains of integrity, fineness, honesty and application of familial tourism, through securing competent employees, following and training them. Those values are also translated through committing to customers and turning them into loyal customers. Also, this translation takes place through conveying a civilized decent image to the society. 

•        Plan for a developmental and investing work that does not compete with small investors.

•      Deliberate projects that have developmental and strategic dimensions that address the societal needs.

•         Adopt a commercial identity that will allow Assaha to stretch universally.

 

Dimensions

1. Cultural dimension: incarnated within the interchanges established between different cultures, which are translated through persistent architectural spaces.

2. Architectural dimension: found through the application of the theories of “architectural cycling” and “green construction”.

3. Traditional dimension: established through the collection of ancient traditional utensils and belongings such as diverse tools and placed architectural aspects, reviving thus traditions and heritage within a modern framework. 

4. Ecological dimension: portrayed through decreasing pressures on the environment through the usage of recycled/neglected material.

5. Humanitarian dimension: found through the employment of people with special needs.

6. Social dimension: embodied through the “community mosaic” image held by Assaha.

7. Economical dimension: established through providing more than 500 job opportunities, and revitalizing the area in which Assaha is built in.

8. Health dimension: incarnated through the service of healthy and fresh food, a “mother’s food”, and application of the conditions of health and food safety ISO 22000:2005.

9. Touristic dimension: grasped through the eighth earlier dimensions united.

Franchise

1-Assaha Lebanese Traditional village Franchise.

   We Assaha Lebanese Traditional village restaurant   believe that the franchise system is the center of business in the new century, as it is considered the best and fastest way for expansion and propagation. We as a Franchisor look for the necessity of providing the services that we offer for the franchisee and include the following addresses.

1. Trade Name
2. Brand
3. Technical knowledge
4. Commercial Identity
5. Experience, good reputation of the brand and credibility
6. Work methods (policies, procedures and instructions...), procedural systems (production, advertising, marketing, administrative, and financial)
7. Property Rights
8. Training
9. Operating Handbook
10. Fiche Technique
11. Architectural and engineering standards (incorporation File)
12. Advantage of the purchasing power of the franchisor
13. Permanent and ongoing escort, plus monitoring the operation
14. Modern ideas that help development (update)
15. Daily work system (typical day)
16. The financial system
17. Sales System
18. Marketing System
19. HR system

   We Assaha Lebanese Traditional village have a group of restaurants and hotels which are distributed in Lebanon, Qatar, Sudan, Kuwait, London and soon in Iraq are looking in our policy to apply humanity and social values to reach our ultimate goal, and to emphasize on working  and developing  in a consistent manner with the culture, without prejudice to the merits, in addition to adopt dialogue and acceptance of criticism and constructive communication for the public interest and to reach excellence in all areas, which is built on love, goodness, kindness, tolerance, openness, beside  embracing the poor and needy people and those with special needs.

   Our main branch is still in Beirut which a part of a large and diverse project that includes a hotel and snack for fast food and multi-purpose halls equipped with the latest cutting-edge technologies that meet all occasions as well as a wellness club for health, sports and beauty. In addition, to that we have butchery shop, house of Arabic poetry, garden, open market and a museum.

2. What distinguishes us in Assaha Lebanese Traditional village:

1. Adoption of the principles of heritage architecture, recycled and sustainable architecture in addition to green architecture in designing and executing  constructions (old sand stones – historical architectural elements - recycling old collectibles and employing it in construction field – embodiment of  the Lebanese village story with all its details in the architectural spaces  - green backgrounds - planting trees doomed to extinction ...)in order to confirm the identity and heritage revival.

2. The project got the Organization of Arab States Award-eighth session of the year 2004 for the architect project.

3.The project won  two awards for the best hotels Engineering and best new hotel establishment in the Arab countries “Best Hotel Architecture Lebanon” and “New Small Hotel Construction & Design “in the “International Hotel awards 2011”, which is based in London, plus “The Best sustainable hotel“ for the hotel  which is located in Sudan.

4. Assaha Hotel got a certificate of 5 star rating "5 stars"

5. Adoption of the principle of functional integration through the employment of people with special needs in Assaha different facilities commensurate with the physical abilities.

6. Adoption of the global franchise system of rapid expansion outside Lebanon in proportion to the new technological breakthroughs and provide full support for it.

7. Obtaining international quality certificate in health and food safety ISO 22000: 2005.

8. Obtaining international quality certificate in quality management system ISO 9001: 2008.

9. Not using any chemical substance in the preparation and submission of dishes (for example, citric acid in the chickpeas or colored pigments).

10. Providing fresh home food “mother food."

11. Adoption of a specialized team in all administrative and operational areas numbering more than 500 employees.

12. Adoption of consultants specialized in legal, financial and information technology fields as well as quality consultants and other specialized in the field of hospitality and food and beverages to assist in the development of the system.

13. Adoption of unified standards in different areas of work, hospitality and services to standardize them in all of Assaha Traditional Village branches.

14. Create a human development project for the benefit of society and address people’s needs.

15. Good reputation, credibility and confidence in the field of tourism, investment and dealing with people.
 

    Our success is the result of humble clear vision based on the implementation of the planning strategist at the right time, according to the best standards in the various areas of work.
Our objectives are clear and shared with all of our employees who are members of the working group representing the secret of our success, as they are trained and followed up to meet our standards and achieve our aspirations for the satisfaction of our customers at all times.

1-Acquaintance letter
2-FDP#2  Criteria’s
3-FDP#3  Module & Prices 
4-FDP#4 M.O.U Memorandum Of Understanding
5-FDP#5  Legal Agreement
6-FDP#6  Design manual and standards of the foundations of design and architectural program
7-FDP#7  Construction manual 
8-FDP#8  Supervision 
9-FDP#9  Brand Identity manual(146 items)
10-FDP#10 Organizational and administrative structure  of the institution manual
11-FDP#11 Equipment manual according to the   organizational and administrative structure of the institution
12- FDP#12  Fiche technique manual: The ingredients (receipes) of the plates adopted in the menu and the preparation methods
13-FDP#13 Training manual  according to the organizational and administrative structure of the institution
14-FDP#14  Operation manual  according to the   organizational structure and administrative  of the institution
15-FDP# 15 Branch audit manual (internal and external audit) according to the organizational and administrative    structure of the institution
16-FDP#16  Mystery ShopperThrough consultants specialized in the field 
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