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About
2002
Est. Lebanon
Who We Are
Our History
The Assaha Group founded the traditional Assaha Village in Lebanon in 2002, located on the main road to Rafic Al Hariri International Airport. This village embodies the essence of a traditional Lebanese village, integrating historical architecture with modern functionalities.
Assaha offers a range of services:
- Five-star hotel with 50 uniquely styled rooms & 26 standard rooms
- Lebanese & International Cuisine restaurants
- Multi-purpose halls with latest technology
- Butchery & Snack
- Wellness Club
- Antique Market & Assaha Junior
Our branches: Lebanon · Kuwait · Sudan · United Kingdom
Get In Touch
Our Concept
The Spirit of Abu Ahmed
The Assaha village concept is inspired by Abu Ahmed, an Arab traveller who cherished the memories of his village's beautiful stones. He aspired to bring the charm of traditional villages to urban areas, encapsulated in the motto:
"With love and nostalgia, the village can invade the city."
The establishment of Assaha in Lebanon, Kuwait, Sudan, and United Kingdom showcases the rich Arabic and Islamic civilizations, creating architectural spaces that reflect the traditional Lebanese village's authentic image. Abu Ahmed's symbolic basket, filled with the essence of Lebanese village life, represents love, nostalgia, and the cultural heritage that Assaha aims to share globally.
Plan Your VisitOur Vision
Assaha strives for innovation and development while maintaining its Brand Identity and respecting the ancient heritage and human civilizations that shape its unique character.
Our Message
Assaha offers a blend of traditional charm and modern amenities, affirming cultural identity and authenticity. The village seeks to meet societal needs by providing high-quality, reliable services in a family-friendly and culturally rich environment.
Our Policy
Assaha adheres to ISO 9001:2008 and ISO 22000:2005 standards for quality management and food safety. We promote familial tourism and prioritize customer satisfaction by offering fresh, safe, and high-quality products.
What We Stand For
Our Goals
01
Reflect cultural traditions and customs in ways that resonate with contemporary needs and emphasize human values.
02
Provide job opportunities in various fields, supporting community development and providing dignified livelihoods.
03
Deliver high-quality services and products at competitive prices.
04
Develop and invest in institutions that highlight societal value and productivity.
05
Maintain high standards of performance quality across all operations and branches.
06
Revive ancient heritage through innovative architectural spaces that connect the past with the present.
07
Implement architectural recycling — using traditional elements in eco-friendly, smart, and sustainable constructions.
A Multi-Dimensional Experience
Our Dimensions
Every aspect of Assaha is shaped by a set of core dimensions that guide how we build, serve, and grow.
Cultural
Fostering cultural exchanges through thoughtfully designed architectural spaces.
Architectural
Implementing "architectural recycling" and "green construction" theories in every build.
Traditional
Showcasing ancient utensils and architectural elements within a relevant, modern context.
Ecological
Reducing environmental impact through responsibly sourced and recycled materials.
Humanitarian
Supporting employment opportunities for individuals with special needs and all community members.
Social
Building a vibrant "community mosaic" within Assaha that unites diverse people and cultures.
Economic
Creating over 500 job opportunities and revitalizing the local area and surrounding community.
Health
Offering healthy, fresh food that meets ISO 22000:2005 international food safety standards.
Touristic
Integrating all previous dimensions to provide a truly comprehensive and memorable touristic experience.
How We Operate
Strategies
- Achieve compliance with ISO 9001:2008, ISO 22000:2005, and OHSAS 18001 standards.
- Engage with national and international franchise organizations — AFA, BFA, and LFA.
- Enhance Brand Identity to reflect Assaha's global image with full brand protection.
- Promote Assaha both locally and internationally across all markets.
What We Uphold
Standards
Assaha embodies humanitarian, moral, and social values — promoting integrity, honesty, and familial tourism. The organization is committed to developing loyal customer relationships and conveying a positive societal image in every community we serve.
ISO 9001:2008
ISO 22000:2005
OHSAS 18001
AFA / BFA / LFA
What People Say
Guest Testimonials
Assaha products are lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam eu turpis molestie, dictum est a, mattis tellus. Sed dignissim, metus nec.
Assaha products are lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam eu turpis molestie, dictum est a, mattis tellus. Sed dignissim, metus nec.